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Certified Digital Marketer (CDM)

The CDM Program by IIB Council is a 360 degree, Vendor-Agnostic, Hands-On Training and Certification Course specifically tailored for those who are aspiring to apply the latest Digital Marketing and Growth Hacking practices and techniques on both corporate and entrepreneurial levels.

The overall tone of the training helps students make use of both creative, technical, and analytical skills in digital marketing-effectively making them professional Growth Hackers.

IIB subject matter experts have invested thousands of hours researching the latest trends and techniques used in the digital marketing today to give students the sound industry experience
involved in real-life projects.

 

Programme Highlights

Generate More Traffic and Leads & Close More Sales
You will be able to close the gap between marketing and sales by understanding the latest principles and techniques in lead management, content marketing, and growth hacking to attract more qualified leads and close the marketing-sales loop once and for all.

Identify the Right Marketing Channels for Their Needs
You’ll also be able to choose the right technology that fits your business needs, and bring you the best returns for the least possible effort and money investment.

More Than the Principles
They will get hands-on experience on a plethora of tools and technologies like WordPress, Google Ads, Facebook Advertising, MailChimp, Moz, and so much more!
Prove the ROI of Marketing to Secure Enough Budgets
You will also learn all about data-driven marketing so you can know where to spend, and how much to spend on each channel based on data, not intuition.

Become a Unicorn Marketer
By the end of this course, you will be a multi-talented digital marketer who understands everything in your field from SEO and Content Marketing to Search and Facebook Advertising. Having creative, analytical, and technical skills will make a rare and valuable asset to any employer!

Improve Communication
Diversity in the workplace is great and having a common language and general understanding of digital marketing, web development, and design terms and techniques can improve the communication and unity among their team significantly, so they don’t operate in silos.

Who Should Enroll?

Fresh Graduates
Who want to position themselves as world-class marketers in a competitive employment market.

Career Climbers
Who are looking to supercharge their career by learning the latest digital marketing technologies and tools so he/she can add incredible value to their company to get that next promotion!

Freelancers
Who would like to make money on the side by learning one of the most in-demand skills in the digital freelancing world today!

Entrepreneurs
Who have an idea for a new business but they don’t know how to market it to the right customers. The course is also perfect for small business owners who feel that their growth stagnated and plateaued.

Programme Outline
  1. INTRODUCTION TO DIGITAL MARKETING
  2. MARKETING STRATEGY 2.0
  3. CONTENT MARKETING AND LEAD GENERATION
  4. WEB DEVELOPMENT AND DESIGN
  5. WEB ANALYTICS
  6. SEARCH ENGINE MARKETING
  7. SOCIAL MEDIA MARKETING (SMM)
  8. EMAIL MARKETING
  9. VIDEO MARKETING
  10. AFFILIATE AND MOBILE MARKETING