Big Data Education for Executives

To lead DATA-DRIVEN BUSINESS by THINKING LIKE A DATA SCIENTIST

Big Data Education for Executives aims to provide a basic understanding of big data and the business strategies involved. Meanwhile, discovery of various business insights through big data will be illustrated by real-life case studies shared throughout the course. If you are looking for data-driven management, this course is for you.

The Program is designed for both non-technical executives and technical executives: non technical executives will benefit from studying cutting-edge technologies; gaining a general understanding of key concepts and skills in data-driven management that ultimately transferable to every industry. Conversely, technical executives will be exposed to comprehensive practices and trends across the industry.

Programme Highlights

BIG DATA CONCEPTS

To learn the concepts and characteristics of big data (volume, velocity, variety); the differences between data science and business intelligence.

DATA SCIENCE

To gain a basic understanding of tools and techniques to analyze big data, e.g. Hadoop ecosystem.

CASE SHARING

To hear world famous as well as locally relevant cases that have succeeded or failed to turn data into business insights (e.g. Rolls Royce).

SOCIAL MEDIA

To develop content strategies and improve customer experience from social media analytics including text mining and sentiment analysis.

BIG DATA STRATEGY

To know how sophisticated algorithms are used to drive revenues, discover patterns, or determine next best decisions.

VISUALIZATION

To impress potential investors, report on progress, or even create customer profiles by visualizing data.

Who Should Enroll?

Executives seeking to refine and implement a data driven management strategy for their organization
Executives who may be transitioning to a leadership role that involves trending technologies
Executives who have more than 2 year experience in management
Functional leaders in operational areas who would benefit from a better understanding of how to use big data in decision making

Programme Outline

Level 1 INTRODUCTION TO DATA SCIENCE AND BIG DATA

Understanding the basics of Big Data, how it drives

businesses, and its relevance to the real world.

-What is Big Data?

-Data Sources and Big Data Technologies

-Business Strategy Driven by Big Data

Level 2 ARTIFICIAL INTELLIGENCE IN BUSINESS APPLICATION

Learn about the modelling process for Business Intelligence and Data

Science, and how to discern between them.

-Overview of Business Intelligence and Data Science

-Analytic characteristics and the engagement Process

-The comparisons between business perspectives and questions

-Data modelling for Business Intelligence and Data Science

Level 3 DATA LEADER IN DATA ERA

Grasp the principles of Social Media Analytics and how enterprises may use them for content strategies and business insights.

Acquire basic skills for Big Data tools in order to better understand how data analysis improves everyday decision-making in businesses.

-Big Data explosion on Social Media

-Social Media Analytics: Text Mining and Sentiment Analysis

-Data drives revenue and improves consumer experience

-Social Insights for content strategies

-Effectiveness of a Data-driven business

-First step to a Big Data business: The Big Data Strategy Document

-Data Science perspective to the business in 8 steps